Ulta said the chain will use Perfect's AI and AR tech to personalize in-store shopping and salon services.

Prama Bhatt, senior VP of digital and e-commerce at Ulta, said virtual hair color try-ons are an example of merging physical, digital and emotional experiences for customers.

Perfect CEO Alice Chang hosted a panel at CES about beauty and tech that included Jessica Pels, the editor-in-chief at Cosmopolitan.

Perfect's lineup of new tech products shows how the company's technology is evolving to provide greater accuracy and realism with virtual try-ons of makeup and hair coloring.

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